Search Engine Optimization is a very important part of every website. If a website can't be found on Google, Bing, or any other search engine - then it might as well not exist. As such we work hard to make sure our WordPress themes are optimized for search engines.
The following document explains what we do to ensure your theme performs as well as possible in search engines.
Our themes are designed to perform as fast as possible. Google says that speed is a ranking factor. The benefit of a fast site is that users on slower connections (such as mobile devices) can access your content quicker.
To keep the themes, and so your site, fast we avoid using complex database queries that will slow down your site. We also minimize the use of images (many of our themes don't use any!), and keep the number of CSS and JS files to a minimum. These all combine to allow your site to load quickly.
Tablets and phone users are now the largest internet user base so having a webite that works on a mobile device is incredibly important. Google considers says that having a mobile site is a ranking factor.
Using standard WordPress functions, rather than creating custom things, allows us to do a couple of things.
Keeping your sites code simple means that search engines can more easily read your site. The less code there is - the higher the content density which means more content for search engines to index.
We'd love to get some feedback to help us create better themes.