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Nov 28, 2012

A Blogger’s Guide To Creating A Facebook Fan Page

One of my very good friends happens to be a great fiction writer and an avid poet as well. Having been a blogger and a writer for a better part of the last decade, his blog had a steady stream of visitors. However, as far as page hits and fans were concerned, there wasn’t anything to write home about.

That’s when I gave him the idea of using social networking to increase his reader base, and to widen his empire. That was one of the best pieces of advice I ever gave him. Today, he has a self-published blog site, with over three million page hits per week, and more than a hundred thousand regular visitors. His fan page has an ever-growing list of followers, and life just could not get any better for a fiction writer. Today, he is even considering writing and publishing his first fiction novel, the first of many to come, I’m sure.

When it comes to publicising your passionately written blog, nothing spells “publicity” better than social networking sites, such as Facebook, Twitter and Google Plus. Today, I wanted to show you a few hints and tips for creating a ‘Facebook Fan Page’ for your own blog or site.

Facebook Fan Page Basics

The page system in Facebook is like a mini platform for you to showcase your talents, build a fan base, and to give back to your loyal readers/ fans. You can promote your page by targeting ads at prospective fans and, hence, build a fan base wider than ever before.

So, how do you do it?

Here’s how to create your own Facebook page:

  1. Log in to your Facebook account. Your new page will be linked to this account, and any changes you make to your account will need to be done after you log in.
  2. Go to the pages management area of Facebook and click the ‘Create Page’ button at the top of the page.
  3. The first step is to choose what type of page you will create. Choose “Brand, Product, or Organisation”, and choose the ‘Website’ profile in the drop down menu.
  4. Give your page a name, and agree to the Facebook pages terms after going through them.
  5. Add a relevant profile image to your page. This is the image that your followers will see and associate with you and your site.
  6. Add basic information about your site for your fans to see, using the “info” tab in the page. Don’t forget to add your website URL here.
  7. At any point of time, you can edit the page using the “Edit Page” button always visible at the top of your page.

Page created! So, what’s next?

Congratulations! Now that you’ve created your page, it is time to invite your friends to view it and ‘like’ the page, which is a critical aspect of tasting success on Facebook. As people start liking your page, it will become visible to their friends and so on. To invite your friends to view your page, click on the “Build an Audience” button at the top of your page’s admin panel, and select “Invite Friends.”

Final Steps

Once the Facebook side is completed, it is now time to advertise the page on your blog site as well. Add a Facebook widget linking your blog to its Facebook fan page. This can be immensely useful.

WordPress offers many features that allow you to integrate your website with Facebook. One such feature is the “Facebook for WordPress” plugin (and there’s a few other social plugins mentioned here). Built by the engineers at Facebook for WordPress users, this plugin allows many features, such as ‘cross-posting’ (content you publish in WordPress automatically gets posted to your Facebook page as well), activity feed (displays friend activity on your site to other friends), and even the comments box (lets your Facebook fans post comments using their Facebook profile, right on your site!). If that is not enough, the plugin even offers automatic SEO optimisation and more!

What Next?

Once you have the page set up you need to make sure you post to it regularly – it’s worth creating a rough strategy of what you will do and when you will do it. In an ideal world you would update you Facebook page once a day, but that can be challenging, especially when you are starting out. Below are some tips that might help.

  • Update your Facebook page on a set schedule. Once a day is ideal, otherwise on set days during the week.
  • Dont update more than once or twice a day
  • Images and videos work best. If you can include them when you post you should get an increased amount of engagement.
  • Don’t just post about your website – post other useful/ interesting content related to your blog.
  • Write all your posts on one day a week when you have some time and use Facebook’s integrated scheduling to spread them across the next of the week.

Let’s see it then!

Do you have a facebook fan page? Post about it in the comments – let’s see what you can do.

Oh – and you can follow Pro Theme Design on Facebook as well!

10 Comments Leave a comment ›

  1. Thank you gents for your advice on facebook´s page… I got to your post doing a search on google on the topic… and it was exactly what i was looking for…

  2. Thanks for some great info for getting started, and for suggesting we share our Facebook page links! Here’s mine: http://www.facebook.com/gorillasandpirates

    I think I do a good job of not ‘over-promoting’ my posts and blog, but am looking forward to getting a bigger readership so I can make it more interactive, and also view insights.

    I need to work on not posting *too* much stuff, but as well as my posts, I share images / quotes / articles that are related to reading, writing, and following your dreams.

    Any feedback that you (or other readers) can give would be most appreciated :)

  3. Thanks for the detailed advice, this would definitely be a good help :)

  4. nice and easy tutorial. however, the part that says “update your facebook page on a set schedule” will the hardest thing to follow :)

  5. is there any specific reason why i must not update more than twice a day aside appearing spammy? thanks in advance

    • For your posts to be successful you need to have interactions and engagement. The more frequently you post the less likely you will be to have people engage with your content. This will mean that your content will be less visible, which means less people seeing and engaging, which makes them less visible etc etc.

      If you can keep your posts focused and highly engaging then they will be more visible and get more interactions which should raise your visibility.

Trackbacks

  1. A Blogger’s Guide to Creating a Facebook Fan Page
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  4. 12 WordPress plugins to connect your site to social networks » Pro Theme Design

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About Us

Pro Theme Design began in 2007 as a collaboration between two web designers...

Darren Hoyt
Darren Hoyt

Charlottesville, VA, USA

Established in the WordPress community for projects like Mimbo and Agregado, Darren also has 14 years experience designing websites for businesses and startups. His role at Pro Theme is taking what Ben builds and making it beautiful and simple to use.

Ben Gillbanks
Ben Gillbanks

Exeter, England, UK

Ben is a WordPress ninja, best known for creating Regulus. More recently he took over the development of the image-resize script TimThumb. He spends his time at Pro Theme Design turning Darren's ideas into reality.

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